Let’s get straight to the point:

You’ve been pursuing your biz dreams for quite some time now, and your hustle has likely been going something like this …

You’re blogging on your website.

You’re posting about your business on Facebook, Instagram and LinkedIn.

You’re going live on Periscope.

And you’re creating free video courses and eBooks, and dropping your website link on everybody you meet. But …

Nobody’s booking appointments to chat with you. Nobody’s smacking buy buttons in your online store. Nobody’s investing in you. Nobody’s raving about your products and services. And right about now …

This “be-your-own-boss thang” feels more
like a nightmare than a magical dream.

Sure, you’ve landed a few great clients here and there, but you’re now wondering if that was a little beginner’s luck because you’ve been listening to all the marketing gurus rave about “making money in their sleep.”

Yet, your PayPal account ain’t poppin’ and you’re not getting any sleep because you’re stuck burning the midnight oil trying to come up with a master marketing plan.

And THAT, my love, is the problem …

You see, you’ve been marketing to drive folks to your website – banging out blog posts, blasting out emails, slinging landing pages – which is not a bad thing. But the issue ain’t your marketing strategies – it’s the words folks see when they land on your website.

Here’s the thing:

If you want folks to connect with you, rave about you and invest in you, you gotta flood your website with sentences that tell browsers you’re a real BOSS who …

Understands their struggles.

Can deliver a solution that addresses those struggles.

And has the street cred to help them achieve the results they want.

So no matter how many people you send to your website, if you don’t deliver words that define their struggles and tap into their buying emotions, you’ll never persuade them to open their wallets to you.

Now, if you’re struggling to flood your site with sentences that serve and sell, I have some fantastic news for you ...

Inside my new "werk"shop, W.E.R.K. Your Website, I’ll take you by the virtual hand and guide you page by page on how to fill your website with words that make you money.


W.E.R.K. Your Website is a 7-week “werk”shop that delivers personalized guidance and page-by-page instruction to finally turn your website into a cash-generating machine. You’ll receive “WERK Ethics” accountability, writing formulas/cheat sheets, weekly “werk”books and #WerkIt Assignments.

PLUS, you’ll get encouragement, support, just-for-you feedback, and answers to all your burning questions – everything you need to craft incredible website copy that persuades the RIGHT browsers to take action.

And the best part is, you get my million-dollar eyeballs on the words you write during the course. (Yes, that means you get access to the very same eyeballs clients pay thousands of dollars to borrow.)

Now, with my eyes glued to your copy, you’re virtually guaranteed to walk away with ready-to-publish website copy that speaks to the souls (and wallets) of your audience.



When you participate in each of the weekly lessons, you'll walk away with a website full of spine-tingling sentences virtually guaranteed to turn browsers into smokin' hot leads and ultimately buyers.

Here's a whiff at what's waiting for you inside the "Werk"Shop:

  • Week One: W.E.R.K. Ethics Strategy

    This is where you discover my proven “million-dollar” strategies for slinging sentences that serve and sell. Master this section, and get ready to sit back and watch your PayPal start poppin’.

  • Week Two: Homepage Holla

    Focuses on what it takes to make a fabulous first impression and get the right folks to click and hang out in your digi-home. You’ll end Week 2 with a solid foundation for writing in a way that glues eyeballs to your website and persuades browsers to connect with you.

  • Week Three: About Page Anecdote

    Gives you my world-famous anecdote to intro your biz and street cred so you leave folks wanting to know more – the edge you need to get folks tossing their wallets at you.

  • Week Four: Contact Page Checkup

    Delivers the WHY + HOW behind the infamous “Contact Us” page and gives you the inside scoop on what to write and how to write it to get folks to not only complete the form, but excitedly await your response.

  • Week Five: Services Page Smackdown

    Provides the inside scoop on what prospects REALLY want to see on your Services Page and guides you word-by-word on how to give your people what they want – the secret sauce you need to persuade them to book a consultation call with you.

  • Week Six: Testimonial Takeover

    Shows you how to get existing clients to craft testimonials that not only showcase your amazing skills, but also ones that make you irresistible to prospects. With my tried-and-tested exercise for getting client feedback, you’re virtually guaranteed to propel fence sitters to invest in your products and services.

  • Week Seven: Sentence-Slinging Soiree

    It’s gonna be a party, ya’ll! We’ll wrap the course with individual copy reviews for each and every participant who completed the weekly assignments so you walk away with ready-to-publish smack-the-buy-button sentences!

    Now, this ain’t like those other copywriting courses that hit you with a bunch of confusing acronyms and word tricks. You see, inside W.E.R.K. Your Website I break it down in my true “tell-it-like-it-is” coaching style so you gain knowledge and instruction that you can apply again and again. No high-priced copywriter required.



W.E.R.K. Your Website is jam-packed with highly practical, weekly LIVE training sessions, writing formulas and individual writing reviews so you turn your website into a cash-generating machine in 7 WEEKS FLAT!

Here's a quick rundown on everything you get inside the "Werk"shop:








Now, the bottom line is this: I want to see YOU make money in your business and I'm here to help you do exactly that. But don't take my word for it. See what two of my superstars have to say about me ...


I made over $500 in a few hours!

I am naturally someone who stares at the wall trying to decide on the words to write. Apryl has shown me how to stop wasting that kind of time.

First, I used what I learned in one of her classes to find my ideal customer. Then, I coupled that with one of her writing templates. From there, all I had to do was plug in a few industry terms and hit “post.” I made over $500 in a few hours!

- Leslie C. Bentley, The Sewcial Place


Apryl's words are responsible for MOST of the income I made in 2016!

Apryl wrote about 7 campaigns (and counting) for me and I trust her wholeheartedly with my sales copy. You see, Apryl stands up to "The Million Dollar Word Stylist" name because she truly has the power to transform boring words into sentences that make people "smack the buy button."

Now, please know I'm not blowing smoke ... Apryl truly is the truth!!! She has been a blessing to my business and her words are responsible for most of the income I raked in for 2016!

- Audria Richmond, Branding and Marketing Genius + Bestselling Author


These Wild + Crazy Internet Streets Are Talking About My Smack-the-Buy-Button Coaching Skills ...

Meet the Million-Dollar Word Stylist™ + W.E.R.K. Coach

I’m Apryl Beverly, The Million-Dollar Word Stylist™, sentence slinger and W.E.R.K. Coach.

I craft compelling copy that has generated $7,022,810 (and counting) in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands.

Known for my "tell-it-like-it-is" writing style, I have earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing my first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets).

My second book, F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release.

And for SEVEN WEEKS, you get to crawl inside my brain and pull out everything I know about slinging spine-tingling sentences that propel folks to whip out their credit cards and smack the BUY button.

Now, because my team and I will be reviewing copy for EVERY participant, I know this course will sell out. So don't ride the fence ... click the button below to reserve your spot today! 

Now, because my team and I will be putting our money-making eyeballs on your copy, we gotta cap this thang at the first 60 folks. This way, we'll have time to give each participant the special, one-on-one attention you need to turn your website into a cash-generating machine.

So best to stretch forth your fingers and smack the big ole' red button below to reserve your spot TODAY.

After all, do you REALLY want to be on the outside looking in when all your biz besties start slinging money-making sentences all over these Internet streets? The choice is yours.



Answers to Your Lingering Questions ...

Is this WERKshop right for me even if I don't have a website yet?

YES! Inside the WERKshop, you'll receive a ton of writing templates and formulas to help you craft words that sell and serve. You can use this knowledge immediately for landing pages, social media posts, emails and other business communications.

I want to join, but I can't attend every class. What should I do?

Thanks so much for your interest! The weekly classes will be at 7:30 p.m. EST on Wednesdays. If you can't attend, simply watch the replay (available on Thursdays), complete your assignment and post it in the private online community for feedback from one of my pro copywriters.

Will I learn how to write a sales page during the WERKshop?

While we will not cover all the elements of a sales page, we will discuss my BOSS Sales Page Map in Week 5. During that time, I'll reveal how to craft product and service descriptions in a way that propels people to smack the BUY button!

I don't think I'm ready to now. Can I enroll in the WERKshop the next time you offer it?

I will NOT offer this WERKshop again in 2017. And IF I decide to offer it again in 2018, it will be at a much higher investment amount. So, if you know you need the guidance, go ahead and enroll so you can at least have everything you need when you're ready to start writing.

I'm a CopyCloset member. Will I get the access to the WERKshop content inside the Closet?

No. This WERKshop is a premium course and will NOT be added to the CopyCloset. However, you can visit the Shop + Save page to get your member savings codes. Thank you for being a member!

Why is this WERKshop priced so low?

Because I want to see you WIN. Plain and simple.

Do we get access to you?

Yes. I'll facilitate the weekly LIVE classes and will be in and out of the online community answering questions and providing feedback along with my team of pro copywriters.