Get Certified in Persuasive Copywriting
Master timeless, revolutionary strategies for crafting better-performing ads, social media posts, emails, landing pages and other types of results-driving marketing communications.
If you’ve ever been utterly mesmerized by a TV commercial or you’ve found yourself racing to an online store after reading a promotional email, then you know firsthand how meaningful and influential words can be. And words have become even more vital as businesses clamor to stand out in today’s crowded marketplace.
Brands large and small are constantly battling to show audiences why their product or service is the BEST choice. While the sea of options continues to multiply rapidly, persuasive copywriting is the one skill that can attract and sustain an audience’s attention no matter how crowded the market becomes.
And inside the Persuasive Copywriting Certification Course, you’ll gain access to the strategies, formulas, frameworks and templates you need to master that skill.
Internationally recognized by accredited colleges and universities, Persuasive Copywriting is a 10-week in-depth certification course that provides professionals, creatives, consultants and businesses owners with the comprehensive training needed to excite, engage and motivate audiences to take action.
When you enroll in the Persuasive Copywriting Certification Course, you’ll not only learn timeless copywriting secrets, but you’ll also discover how to apply revolutionary copywriting strategies in today’s highly competitive digital landscape. Ultimately, you’ll master the art of crafting better-performing ads, social media posts, emails, landing pages and other types of results-driving content.
Whether you’re looking to enhance your copywriting skills to gain a competitive edge as a student, advance your career or expand your empire, the Persuasive Copywriting Certification Course is where you’ll learn how to do it.
What You’ll Learn
Inside, you’ll learn vital elements of persuasion so you can write compelling emails, landing pages, social media captions and more. This course demystifies structuring and writing attention-grabbing copy and shows you how to develop persuasive calls to action for both online and offline platforms.
A System for Crafting Persuasive Content in 85% Less Time
Uncover a proven step-by-step process for preparing to write, conducting research and crafting compelling copy that intrigues readers – all in 85% less time.
Classic Copywriting Techniques for Print and Online Audiences
Learn timeless copywriting techniques from a seven-figure copywriter and agency owner and discover how to leverage those time-tested principles for both offline and online marketing channels.
Winning Templates for Creating Compelling Sales Messages for Every Industry + Business Type
Get samples of high-converting copy from various industries including B2B, B2C, service providers, eCommerce and more.
Closely Guarded Templates, Tips and Tactics Used by the World’s Top Copywriters
Gain an unfair advantage with step-by-step guidance on how to leverage failproof storytelling methods and copywriting formulas that top copywriters have used for centuries to produce persuasive copy such as the “before-after-bridge,” “problem-agitate-solve” writing frameworks and much more.
Once certified, you’ll know how to:
- Effectively use proven writing frameworks to develop compelling stories and write persuasive copy faster than ever before
- Follow copywriting systems to significantly decrease the time you spend writing
- Use storytelling techniques to increase engagement and persuade readers to take action and understand how to adapt writing tones, voices and styles to suit different target audiences
- Craft relatable and personable copy that appeals to the need and wants of a targeted audience
- Use copywriting principles to develop a portfolio of core marketing and promotional copy including sales emails, landing pages, video content and social media captions
- Leverage self-editing techniques to identify and avoid common copywriting mistakes and grammatical errors
What You Get
Certification Image
Your enrollment in the Persuasive Copywriting Certification Course includes:
- 20 Continuing Education Units (CEUs)
- Video Instruction and Mentoring via a User-Friendly Student Center
- Accredited College/University Certification for Persuasive Copywriting
- Portfolio to Showcase Your Work for Future Employers/Clients
- Personal Letter of Recommendation/Testimonial from the Instructor
Meet Your Instructor
Apryl Beverly is the founder of Word Stylistz®️, the world’s first online woman-owned, flat-rate sales writing agency. Since launching her writing and marketing firm in 2011, she and her team have crafted compelling copy for small business owners and global brands.
Her clients have generated more than $100 million in revenue from the content her agency has produced. She’s also the author of two books and is frequently called on to facilitate training events on vital copywriting and marketing communications principles.
She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Master of Business Administration in Marketing.
Course Syllabus
The 10-week Persuasive Copywriting Certification Course covers vital topics students need to master the fundamentals of crafting copy that excites, intrigues and persuades audiences.
- What is Copywriting?
- 3 Keys to Good Copy
- Defining Your Audience
- Copywriting Formulas
- Copywriting Frameworks
- Capstone Project Assignment #1
- 3 Facets of Copywriting
- What is First Impression Copy?
- Grab Attention
- Target the Right Audience
- Deliver a Clear + Complete Message
- Lure Readers Into the Body Copy
- Capstone Project Assignment #2
- Writing to Communicate
- Keep It Simple
- 10 Ways to Write Clear Copy
- Capstone Project Assignment #3
- Writing to Sell
- Three Rules of Selling
- A Good Copywriter
- Connecting With Your Prospect
- Conducting Research
- Features and Benefits
- Assembling Your Copy
- Using the AIDA Formula
- Piercing Hearts
- Capstone Project Assignment #4
- Preparing to Write
- Review Information Provided by the Client
- Conduct Offline Research
- Conduct Online Research
- Citing Sources
- Organizing the Facts
- Capstone Project Assignment #5
- The Writing Process
- Writing Your Headline
- Writing Your Subheadings
- Writing Your Body Copy
- Writing Your Call to Action
- Editing
- W.E.R.K. Your Words
- Capstone Project Assignment #6
- Effective Copywriting
- Relatable Copy
- Digestible, Scannable Copy
- Emotion-Inducing Copy
- Dramatizing the Message
- Capstone Project Assignment #7
- Storytelling
- Story Arcs
- Attributes of a Good Sales Story
- Capstone Project Assignment #8
- Persuading the Prospect
- Selling the Transformation
- Writing for Brands
- Promotions That Persuade
- Capstone Project Assignment #9
- Copywriting Framework Recap
- Landing Page Framework
- Sales Email Framework
- Product Description Framework
- Promotional Video Framework
- Social Media Post Framework
- Capstone Project Assignment #10
Get Certified in Persuasive Copywriting and Master Timeless Principles of Crafting Sales Copy that Seizes Attention and Motivates Audiences to Take Action
The Persuasive Copywriting Certification Course is a comprehensive, instructor-led, online self-study course featuring the coursework, classic strategies, resources, mastery quizzes and expert-level guidance needed to distinguish you as a Master of Copywriting.
With this distinction, you’ll have the know-how, proficiency and intermediate skills to communicate in a way that garners attention, increases awareness and motivates people to take action.
Who Should Get Certified?
Marketing and Sales Professionals
Advance your career and position your organization to stand out and significantly expand its revenue potential.
Business Consultants and Social Media Influencers
Master a sought-after, timeless skillset you can use to train clients and generate awareness, all while writing better-performing ads, emails and social media posts.
Small Business Owners and Entrepreneurs
Create more impactful marketing content that excites, entices and engages audiences and transforms them into buyers.
Students pursuing careers in business or marketing
Stand out from the slew of graduates with business or marketing degrees with the specialized skills today’s employers are desperately seeking.
Frequently Asked Questions
While the certificate is beneficial for marketing and sales professionals, business owners, consultants, influencers and students, HOW it will help you depends on who you are …
If you’re a marketing and sales professional, this certification provides you with an advanced, revolutionary skill you can use to better promote, market and sell your employer’s or clients’ products and services.
If you’re a small business owner or entrepreneur, this certification provides you with a systematic way to craft copy that helps you attract and retain better, higher-paying clients.
If you’re a student, this certification can put you on track to outpace graduates who merely have a business or marketing degree. Also, you can use the certification to showcase your proficiency in the specialized area of persuasive copywriting – a skill employers across all industries want and need.
The course features a combination of interactive online learning with reading, videos, quizzes, assignments, as well as live class discussions and live, group instructor-led office hours. There is also a portfolio-building capstone project that students must complete to earn their certification.
All live discussions will be recorded and uploaded to the student center so you can view (and re-watch) any time. You’ll also receive access to an online learning center filled with writing templates, guides and other resources you can rely on to advance your skills as a copywriter.
You’ll have access to the course content for 9 months. During that time, the student support center is open, and you can attend group instructor-led office hours to get the answers you need in a LIVE, virtual setting.
The course was designed to take 10 weeks or 200 hours of study to complete, but you’re provided with up to 9 months to finish at your own pace.
No. This course is easy to follow yet challenging because we want the certification to carry value. To earn the certification, you’ll need to study the course material, complete the assignments and participate in group discussions.
Yes. Our online course platform is accessible from anywhere in the world.
You can apply for financial assistance directly through our financial aid partner, Cengage/Ed2Go.
The best courses are those that teach you tangible strategies and methods you can learn and apply to achieve your career or business goals.
If you’re seeking a way to set yourself apart from the competition all while mastering a valuable, timeless skill that will not only benefit you, but also your employer or business, then we are confident this certification is right for you.