The "Birthday S.W.A.G. Bag 2.0" is a strategic collection of money-in-the-bank, paint-by-numbers eBooks that will have you crafting (and loving) your new opt-in pages, product descriptions and sales pages in 50% less time.


Wanna hear a secret?

This running-a-biz-thang ain't easy. Sure, I'm almost 9 years in and make multiple six figures each year, but I haven't always been "living the dream." And while other gurus will have you believe they woke up in a bed full of money, I'm here to let you know this:

Success doesn't just "happen." 
Success ain't always "Lucky Charms" delicious or magical.
And it certainly ain't an overnight type of situation.

Now, I can pretty much pinpoint the moment things took an upward turn for me, and the "secret" will likely surprise you:

I started making the most money and serving more people when I showed up as ME.

Look, I know it sounds like a bunch of BS and while there are some critical steps I'll reveal later. You can listen to gurus and coaches urging you to "show up" all day long, but if you have no idea what to do when you show up, the advice is meaningless.

Now, let's talk about you ...

I've been watching you show up and give until you can't give anymore. But you're not making enough money or building the platform necessary for you to give to those who need you most.

I did that too because I thought by NOT charging at the gate for my genius, I was helping folks. But really I wasn't.

You see, by NOT charging, I didn't require my audience to see the value in my services or the value in their own genius.

And by NOT charging (or charging enough) for your superpowers, you're doing the same.

Let's change that.

Inside the Birthday S.W.A.G. Bag 2.0, you'll get the guidance you need to turn your opt-in pages, product descriptions and sales pages into prospect-wooing and cash-generating machines, so you see an immediate shift in your cash flow and profitability - all without needing to "do" more.

Now, you've likely already tried to write a compelling opt-in page, product description or sales page. And your good effort and attempts have probably left you swimming in a sea of emotions like:

  • Dang, I Just Spent 3 Hours to Write This?!

    Listen, I get it. You have clients and customers to serve, products and services to create, money to count and fun times to have. You ain’t got time to battle it out with a blank cursor just to write ONE page or product description.

  • Wayment, I Don’t Know What to Write!

    You’re not alone. A LOT of entrepreneurs struggle with what to write in their opt-in pages, product descriptions and sales pages. You know what you do, how you do it and the value buyers get from your services and products BUT it’s not easy for you to articulate that into words that propel your audience to take action.

  • I Wrote It, But My Words Feel Blah!

    I get it. You want to flood your pages and product descriptions with words that pierce hearts and open wallets, but you’re not quite there yet. You were a great writer in school but when it comes to sales writing, you have no idea where to start. The secret: Write “section by section” NOT word by word.

BUT, listennn, you don’t have to stay there ...

You see, inside the Birthday S.W.A.G. Bag 2.0, you'll get the formulas and guidance to write persuasive opt-in pages, product descriptions and sales pages in 50% less time. Once you unzip the bag, you won't need to worry about wasting countless hours writing a page full of emotionless words you absolutely hate.

You won't need to worry about how to "map out" your page to get people to smack the buy button. AND you won't have to worry about banging out a descriptions full of "blah" that do nothing to turn your browsers and followers into buyers.


Yep, the "Birthday S.W.A.G. Bag 2.0"
is the answer to your sales writing prayers ...

The "Birthday S.W.A.G. Bag 2.0" is a strategic collection of money-in-the-bank, paint-by-numbers eBooks that will have you crafting (and loving) your new opt-in pages, product descriptions and sales pages in 50% less time.



  • eBook #1: The Lowdown on Enticing Landing Pages

    A 19-page eBook that guides you through my signature W.E.R.K. Writing Formula, reveals the lowdown on landing pages, uncovers common landing page lingo and drops critical insight on conversion rates all so you can start to build landing pages that entice the right people to take action.

  • eBook #2: The Failproof Formula for Creating Incredible Opt-In Pages

    A 16-page eBook that breaks down the do’s and don’ts of opt-in pages and guides you through the twists and turns of mapping out an incredibly enticing opt-in landing page. 

  • eBook #3: The Play-by-Play on Persuasive Product Descriptions

    A 22-page eBook that breaks down how to plan before you promote and how to map out your offer BEFORE crafting your product description. You’ll also get a fill-in-the-blank template for crafting a product/service description sure to have the right people racing to smack the buy button. 

  • eBook #4: The Skinny on Smack-The-Buy-Button Sales Pages

    A 21-page eBook that reveals everything you want to know about crafting sales pages including the difference between short- and long-form pages and my exclusive formula for developing a sales page in 60 minutes or less. PLUS, you’ll gain access to my signature 7-step sales page writing process and a fill-in-the-blank template to get your creative juices flowing.


One last thing: I could set the price for all this sales writing wizardry at $4,300 (at least), and here’s why ...

With the guidance, formulas and sample content I've tucked inside
each of the eBooks, you’ll slash your writing time by 50%.

You can reuse what you learn over and over again for other
opt-in pages, product descriptions and sales pages.

With 50% more time on your hands, you can serve more customers/clients
or sit back and enjoy your family.

Heck, clients pay my team $599 PER OPT-IN LANDING PAGE, $297 PER PRODUCT DESCRIPTION and  $3,500 PER SALES PAGE. That's for custom
content they can use for one particular offer.

But inside the S.W.A.G. Bag, you're getting
priceless guidance you can learn once and reuse again and again.

Now, even though I COULD charge at least $4,300 for all
this sales writing wizardry,
I’m NOT going to.

You see, my clients have raked in over $22.6 million from the spine-tingling sentences my team and I have been slingin’ and I do NOT want you to have to bust your budget wide open to get in on this revenue-generating frenzy.

So, I've decided to practically give these eBooks away for only $19. BUT, this price will NOT last forever, so if you want to bang out compelling opt-in pages, product descriptions and sales pages in 50% less time, smack the button below to get INSTANT access to the eBook(s) of your choice.


I made $43,000 directly from your content in ONE MONTH! 

"I used the content your team wrote to pull in $43,000 THIS MONTH! So yeah, other writers hit me up all the time about their writing services but I ONLY work with your team!"

- Cici, The Six Figure Chick


Your team makes my words sound like a million bucks!

"I LOVE working with Apryl and her team! They always make my words sound like a million bucks. I was super pleased with the website copy and ad writing they did for me. Anyone can write a caption, but not everyone can write copy. They're stuck with me for LIFE!"

- Ronne Brown, CEO of Girl CEO Inc.


The value vs. the investment ratio is a no-brainer!

"Thank YOU Apryl for transforming my writing. I'm getting more discovery requests than before I tapped into Apryl's magic! I recommend any of her products. The value vs. investment ratio is a no-brainer.

- Nicole Chamblin, Visions Productivity Solutions 


One of the BEST investments I could've made for my business! 

"... I believe in learning the way before I hire someone to do it. It was one of the BEST investments I've made in my business!"

- Denise Sincere, Confidence Igniter 


Meet the Million-Dollar Word Stylist™ + W.E.R.K. Coach

I’m Apryl Beverly, The Million-Dollar Word Stylist™, sentence slinger and W.E.R.K. Coach.

I craft compelling copy that generated over $22.6 million last year in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands.

Known for my "tell-it-like-it-is" writing style, I have earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing my first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets).

My second book, F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release.

And inside the Birthday S.W.A.G. Bag, I'll give you the money-making guidance you need to craft compelling opt-in pages, product descriptions and sales pages in 50% less time.


What's inside S.W.A.G. Bag 2.0? 

There are 4 eBooks and you can choose to purchase them separately or buy all 4. All eBooks will be delivered via Google docs for easy access.

I purchased the Birthday S.W.A.G. Bag last year,
is this the same content?  

Nope! S.W.A.G. Bag 2.0 has completely different content than what was inside the Bag last year.

Can I download the eBook(s) instantly? 

Yep! You’ll get an email with a link to access the eBook(s) as soon as you purchase. If you don’t get an email, you likely entered your email address wrong or spam gobbled up the information. If that happens, check your spam folder BEFORE contacting my team at [email protected].

My writing SUCKS, will this really work for me? 

Absolutely! You’ll get comprehensive eBooks that walk you through the steps of crafting compelling opt-in pages, product descriptions and sales pages. You'll also get fill-in-the-blank templates and formulas to ensure you fully understand how to write what you need in less time.