CopyCloset About

The most important lesson I’ve learned during my entrepreneurial journey is this:

The business with the best sales message wins.

What that means is, even if you have the most talent or skill in a particular area, audiences are going to flock to the businesses and entrepreneurs who have the most compelling and intriguing sales message.

Leaving you with a brain full of brilliance and nobody buying what you’re selling.

I created The CopyCloset to help ambitious goal getters like you change that.

You see, it’s the online lounge where you‘ll discover how to use your words to boost your credibility and influence, attract more clients and pull in more profits.

Now, if you follow every piece of guidance, do the work and leverage every member perk, I can virtually guarantee you’ll increase your revenue within 90 days of joining us.

Awww shucks, just realized I haven’t formally introduced myself … My name is Apryl Beverly and I’m the president of BAAB Writing and Marketing Services LLC, founder of the world’s first female-owned, flat-rate sales writing agency and creator of the CopyCloset. 

I’m known for crafting compelling copy that has generated over $100 million in revenue for B2B solo entrepreneurs, small businesses and some of the country’s largest brands.

I have a unique “tell-it-like-it-is” writing style that has earned me a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing my first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets).

I have 19 years of copywriting and marketing communications experience. I earned a bachelor’s degree in journalism from The Ohio State University and an MBA in marketing.

More than half my life has been spent banging on the keyboard and I am honored to share all my best secrets to help you flood your business with engaging, personality-infused copy that attracts fat stacks of leads and makes your bank account sing.

Tap here to claim your spot inside the internet’s hottest online sentence-slinging lounge.