Word Styling Content
The CopyRoom
Status
1
Module One
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Intro
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Meet Your Instructor
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What Is Copywriting?
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Copywriting Vs. Copyright
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The Goal of Copy
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Copy Vs. Content
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3 Keys to Good Copy
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Good Vs. Bad Copy Exercise
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Exercise Results
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Defining Your Audience
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Connecting With Your Audience
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Copywriting Formulas
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Key Elements
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Problem-Agitate-Solve
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Copywriting Frameworks
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Copywriting Fundamentals Recap
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Capstone Project
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Submit Module One Assignment
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Module One Resources
- Intro
- Meet Your Instructor
- What Is Copywriting?
- Copywriting Vs. Copyright
- The Goal of Copy
- Copy Vs. Content
- 3 Keys to Good Copy
- Good Vs. Bad Copy Exercise
- Exercise Results
- Defining Your Audience
- Connecting With Your Audience
- Copywriting Formulas
- Key Elements
- Problem-Agitate-Solve
- Copywriting Frameworks
- Copywriting Fundamentals Recap
- Capstone Project
- Submit Module One Assignment
- Module One Resources
2
Module Three
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Intro
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Writing to Communicate
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Discussion
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Way #1: You
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Way #2: Features
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Way #3: Chunk
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Way #4: Short
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Way #5: Techie
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Way #6: Concise
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Way #7: Specificity
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Way #8: Relatable
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Way #9: Like You Talk
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Way #10: Refine and Edit
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Module Three Closing
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Capstone Project
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Submit Module Three Assignment
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Module Three Resources
- Intro
- Writing to Communicate
- Discussion
- Way #1: You
- Way #2: Features
- Way #3: Chunk
- Way #4: Short
- Way #5: Techie
- Way #6: Concise
- Way #7: Specificity
- Way #8: Relatable
- Way #9: Like You Talk
- Way #10: Refine and Edit
- Module Three Closing
- Capstone Project
- Submit Module Three Assignment
- Module Three Resources
3
Module Two
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Intro
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Facets of Copywriting
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Writing to Gain Attention
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What is First Impression Copy?
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“First Impression” Copy Has 4 Jobs
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Grab Attention
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Target the Right Audience
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Deliver a Clear + Complete Message
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Lure Readers Into the Body Copy
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Final Thoughts On “First Impression” Copy
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Capstone Project
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Submit Module Two Assignment
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Module Two Resources
- Intro
- Facets of Copywriting
- Writing to Gain Attention
- What is First Impression Copy?
- “First Impression” Copy Has 4 Jobs
- Grab Attention
- Target the Right Audience
- Deliver a Clear + Complete Message
- Lure Readers Into the Body Copy
- Final Thoughts On “First Impression” Copy
- Capstone Project
- Submit Module Two Assignment
- Module Two Resources
4
Module Four
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Intro
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Writing to Sell
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Three Rules
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People Don’t Like…
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People Buy For Emotional…
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People Need to Satisfy…
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Fundamentals to Selling
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A Good Copywriter
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Connecting With…
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Conducting Research
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Features and Benefits
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Sell the Sizzle
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Assembling Your Copy
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Using the AIDA Formula
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Piercing Hearts
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Module 4 Final Thoughts
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Capstone Project
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Submit Module Four Assignment
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Module Four Resources
- Intro
- Writing to Sell
- Three Rules
- People Don’t Like…
- People Buy For Emotional…
- People Need to Satisfy…
- Fundamentals to Selling
- A Good Copywriter
- Connecting With…
- Conducting Research
- Features and Benefits
- Sell the Sizzle
- Assembling Your Copy
- Using the AIDA Formula
- Piercing Hearts
- Module 4 Final Thoughts
- Capstone Project
- Submit Module Four Assignment
- Module Four Resources