CopyCloset Training 6: Humans Buy

Human beings are biologically wired to want these core Hot 8 things:

The Hot 8

1. Survival and life fulfillment
2. Enjoyment of food/drinks
3. Sexual companionship
4. Freedom from fear, pain and danger
5. Comfy living conditions
6. To outperform/win and keep up with the Joneses
7. Care for and protect loved ones
8. Social approval

Can you argue with ANY of these? Likely not. We ALL want these things – it’s human nature. Now, lemme ask you this:

How many times have you selected one or more of these desires and specifically wrote your sales or marketing content around it?

While you think on that, I want you to know this:

When you craft a sales message around any of these 8 desires, you’ll undoubtedly tap into the essence of what makes humans tick. And by doing so, you’ll be more likely to persuade people to take action.

You see, folks buy because of emotion and they use logic to justify their buying decisions. So when you want people to BUY, you gotta force an emotional response by addressing a fundamental want or need.

Now, before you get all excited about the Hot 8, here are nine more secondary human desires that can push folks to smack the buy button:

The Secondary 9

1. Knowledge
2. Curiosity
3. Cleanliness
4. Efficiency
5. Convenience
6. Dependability/quality
7. Expression of style/beauty
8. Bargain
9. Economy/profit

So why are desires so important?

A desire is a drive or tension you experience when one of your human desires are not met. Now, from a marketing/sales perspective, when you appeal to human desires, you create a tension that motivates the individual to take an action that will fulfill that desire as fast as possible.

And that’s why Apryl everything you’ll find inside the CopyCloset is pre-written to appeal to the desires of humans, rather than who they are, what they look like and where they live. You see, desires are what connects us all and propels us to take action.

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